CONTENT

SYNDICATION

Find out how we can get your content working for you. 

with TOUCHBUSINESS, your content syndication investment works harder, smarter and achieves better quality results for substantially less spend.

traditional 

media

syndicator

40%

IRRELEVANT

touchbusiness content
syndication

100%

RELEVANT

Touchbusiness Content Syndication Leads.
100% Relevance Guaranteed

Content Syndication
Leads

£ 40 Per Lead
  • Content Creation (Optional)*
  • Target Market Identification
  • Verbal Pre Qualification
  • Content Distribution & Hosting
  • 100% Relevance
  •  

Content Syndication Leads
+ Follow Up

£ 120* Per Lead
  • Content Creation (Optional)**
  • Target Market Identification
  • Verbal Pre Qualification
  • Content Distribution & Hosting
  • Sales Researcher Follow Up Call
  • 100% Relevant MQLs

*Price per lead can be variable – contact for accurate pricing

**Content creation available. Contact for pricing.

Our Content Syndication model avoids delivering irrelevant contacts, such as academics, consultants, competitors and the idle-curious.

We also eradicate companies for whom your campaign isn’t appropriate – perhaps too small or from overseas. We supply appropriate company data to ensure that the people we speak to are drawn from relevant organisations for your offering. We then navigate to an appropriate contact, validate that the contact is relevant to your offering and propose we share with them via an email the agreed piece of relevant collateral (white paper, case study etc). We also seek approval for a further feedback follow up call.

Unlike my media syndicator, all respondents had relevant
responsibility or direct interest.

For some of our clients, we hand over the contacts who agreed to a feedback call to our SR team – all of whom are highly experienced IT sales people, capable of nurturing opportunities and turning interest into qualified leads. Typically, this isn’t something that’s integrated into the services provided by a media syndicator. They supply basic contact data to the client, who either passes this to their internal team or a 3rd party agency, such as ourselves, to follow up. This disconnect has a detrimental effect as it usually leads to significant delay between the respondents interaction and them being followed up.

By using our integrated, two stage content syndication we are able to follow up and nurture opportunities within the contacts’ brief window of interest.

As can be appreciated, your follow up process is costly – but bear in mind that with current media syndicators, 40% of respondents passed to be followed up aren’t actually relevant. Therefore, 40% of the follow up budget is, in effect, wasted even before the calling has begun.

With our model, the follow up call is only ever targeting relevant contacts, in relevant companies who have actually agreed to a follow up call. As we only have a pay by result charge between around £120 for his stage 2 call if we reach the contact, our process ensures your budget is protected – so your content syndication investment works harder, smarter and achieves better quality results for substantially less spend.

THE BENEFITS

Reduce your cost per relevant contact.

With traditional media syndication, the client pays for every contact, yet around 40% typically are found to be not relevant. So, if you pay £100 per contact it actually costs closer to £167 per relevant contact.

With Touchbusiness, you only get relevant  respondents, and at our entry level pay per respondent price of £120, this offers a massive saving on your average respondent spend.

with equivalent investment
our client got…

Traditional Media Syndicator

124 unqualified contacts 40% are irrelevant only 49 viable contacts

No projects, meetings or pipeline.

Touchbusiness Content Syndication

200 qualified contacts 100% relevant

23 embryonic, sales ready opportunities, with 5 appointments made*

*actual results

READY TO TALK?

Contact our sales team today to explore how Touchbusiness can help you open doors to sales ready leads.