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OUR B2B TELEMARKETING SERVICE: FREQUENTLY ASKED QUESTIONS B2B (business to business) telemarketing is sometimes confused with cold calling, which is often perceived those nuisance calls. Touchbusiness do not work with…

IF YOU BOOK THEM, THEY WILL COME... Or will they?As a professional appointment setter, this afternoon has been a very interesting spectacle. I write this sat in the sun at…

RETURN, OR DON'T! If we were offering £20 notes for £10 then how many would you buy? Don’t over think it….. the answer should be ALL OF THEM!We’re in the…

NO MORE BUDGET FOR MARKETING? YOUR'RE DOING IT WRONG!A number of our recent posts have talked about aligning sales and marketing and making sure that you are getting a positive…

ALIGNING SALES & MARKETING WARNING!! You’re already doing it!It seems fairly obvious to state that by aligning sales and marketing you will increase the overall effectiveness of your business development…

READY FOR A SUCCESFUL TELEMARKETING CAMPAIGN? Critical success factors for telemarketing to work for your business. Is there a market for your products and services? This is a BIG question…

THE DIFFERENCE BETWEEN LEAD GENERATION & APPOINTMENT SETTING In telemarketing terms, lead gen and appointment setting are often interchangeable. While the process might be very similar the fundamental difference is…

DESTINED FOR A CAREER IN TELEPHONE SALES OR HIGH LEVEL APPOINTMENT SETTING? COULD THIS BE YOUR PERFECT ROLE? It’s safe to say that telephone sales and high level appointment setting…

HOW TO RECRUIT THEBEST SALES PEOPLE A TOUCHBUSINESS GUIDE TO EMPLOYEMENT SUCCESS Sales in an ever-changing, hard and competitive industry and whilst there certainly is a niche for it, many…